Posted on September 26, 2016 04:00 PMComments:
Posted on September 15, 2016 08:43 PMComments:
As the founder of a product called Tandem which helps employers and health plans engage individuals to take specific health actions, I’ve had a lot to gain from the science of habits. That’s why I’m so excited that Andrew has decided to take his knowledge to a broader audience with a program he is launching called Work Room.
Recruiting top talent to organizations is hard. Keeping people operating at their best once they have joined is critical! Often times employees aren’t able to give their best at work because other areas of their life create stress and anxiety, or just plain get in the way. Many employers have taken an active role in helping improve the well-being of employees because they know that healthier employees leads to more productive employees and reduces healthcare costs. But the question is how? Solutions today to engage employees around well-being have been inconclusive at best. Yet there is data that shows that engaged employees do indeed work better and cost less. That’s not the issue. The challenge is implementation - putting strategies and tactics in place that can help employers and their employees reap these benefits. This is what Work Room is all about and why we're excited to be a part of it.
Work Room is a 3-day interactive workshop to help employers become “employers of choice” by investing in the health, happiness and security of their employees. It is about giving an employer a competitive advantage with the take home tools and techniques that can make a difference quickly. It is about building confidence and motivation to critically assess solutions that claim to activate employees but typically under deliver on results. It is about acknowledging that every employee is different and your desired actions for them should be aligned with their interests, capabilities and motivations.
On October 4-6 in Seattle, WA, Andrew Sykes is presenting Work Room, a transformational series aimed at organizational leaders that believe the health and well-being of their employees should be a strategic advantage. They are organizing Work Room in partnership with Vivacity, a wellbeing and productivity consulting company. We are excited to be presenting Tandem at the conference on October 6th to show how we apply some of Andrew’s strategies in a digital solution for employees.
You can learn more at www.findworkroom.com and register at: www.workroomseattle.eventbrite.com. If you are interested in the workshop and would like to inquire with me about a discount, please do so. You can reach me at firstname.lastname@example.org. I’d love to have you attend and not miss experiencing the impact of Andrew Sykes on your organization.
Posted on September 14, 2016 03:36 PMComments:
Posted on April 27, 2016 03:24 PMComments:
Posted on April 11, 2016 09:49 PMComments:
- NOT selling insurance at a negative gross margin and trying to make it up on volume J . Remember buy.com or pets.com in the go go 90’s? These companies sold products for less than it cost the company. You don’t make it up on volume. Many health plans are selling insurance for less than their cost of sales (as defined by a medical loss ratio) and volume is only going to exacerbate the problem. That’s why certain health plans have stopped taking enrollees into their higher costs programs.
- Narrowing their networks and avoiding the PPO death spiral. Preferred Provider Organizations that give individuals a lot of flexibility on physicians and services are a major Achilles heel for the health plan. It’s like leaving your kids at home with a marshmallow sitting in front of them, telling them not to eat it. You can’t expect people to adhere to boundaries if you don’t create them. So now we’re back to the HMO (Health Maintenance Organization) model where cost boundaries can be better put in place.
- Not expecting anything from the government. As we saw back in October, the Feds would only be in a position to pay 12.6% of what health plans were owedunder the risk corridor arrangement. So much for the government as a savior as half of the Co-ops failed along with some commercial plans. The government isn’t saving the health plans and in an election year, no one is touching this topic.
- Attacking risk adjustment and member engagement. Historically, health plans could manage risk primarily on pricing passed thru to the employer. Here that’s not possible so the levers for managing risk really come down to two areas: risk adjustment and member activation. Risk adjustment is about getting paid for the risk that is being assumed, which can be accomplished by a physician coding a member to certain health conditions. Activating the member is about having them do things to improve their health. Whether that’s diabetes prevention, med adherence, screenings, wellness, or using quality services like telehealth, the point is that members have to be engaged.
- Focusing on retention. Retention, lifetime value, reducing churn – whatever you want to call it – health plans want to create switching cost. Why join and stick with a health plan? Retention represents the benefits, the technology, the customer service, the incentives, the personalization, and yes…the price. But you can’t build a differentiator around price, so magnify what makes you special and make it compelling to stick around through open enrollment.
Posted on April 6, 2016 05:58 PMComments:
Posted on April 5, 2016 09:54 PMComments:
I'm excited to present this survey we put out to our community to get a better sense of their goals and who and how they are interested in being rewarded. With our launch of Tandem we have created a very flexible way for any types of sponsors to deliver rewards and incentives for a whole range of health related activities. These could be lifestyle related or more specific to managing your health in the health system. Examples include:
- Visiting your physician
- Getting your flu shot
- Enrolling in a prevention program (e.g. diabetes)
- Getting a screening
- Using telehealth services
Posted on March 30, 2016 04:51 PMComments:
Posted on March 29, 2016 08:02 PMComments:
It's All About Sales in Healthcare - Created with Haiku Deck, presentation software that inspires
Health insurance is partly a game of hardcore sales and then a game of mitigating risk.
- Help me schedule my appointments
- Offer some training webinars/seminars
- Give me a chance to meet “my navigator person” in person
- Let me connect with them over phone, text or email
- Grocery stores
- Ride sharing companies (Uber)
- Travel (Expedia)
- Ecommerce (Amazon)
- Fitness classes (Classpass)
- Select premium mobile apps
Posted on March 24, 2016 03:34 PMComments:
Awesome blog posts
- How Marketing Can Save Healthcare
- EveryMove Adds to its Clinical Advisory Board
- Health and Well-Being as a Competitive Advantage -- Invitation to Work Room
- What Would Jeff Bezos Do In Healthcare?
- Running 100 Miles Toward the Health Evolution Summit
- Top 5 Ways Health Plans Win by Not Competing on Price
- Tandem is Gaining Traction [Infographic]
- What are your health goals? Who do you want to reward you? What is the reward?
- [Infographic] The Value of Creative Consumer Retention
- Health plans that build a culture of sales can improve the health of their members